Free tool
Automation ROI calculator: what could your business save?
Enter how many people spend time on repetitive tasks and what an hour of their time costs. The calculator estimates the hours and money you'd recover each year by automating part of that work, and how many sales slip away because replies come too late.
Your estimate
- Hours recovered per month
- 31 h
- That's the equivalent of 0.2 full-time people.
- Estimated savings per year
- €9,360
- Sales currently lost per year
- €14,400
At this rate, an investment of up to €9,360 would pay for itself in the first year, before counting any recovered sales.
A rough estimate calculated in your browser from the numbers you enter: nothing is sent or stored. It is not a quote or a promise of results.
How it's calculated
Hours recovered per month = people × weekly hours on repetitive tasks × share that can be automated × 4.33, the average number of weeks in a month.
Annual savings = hours recovered per month × hourly cost × 12. Use the full cost to the business (gross salary plus employer contributions), not take-home pay, because that's what the hour really costs.
Sales lost per year = new enquiries per month × share lost to slow replies × average customer value × 12. This isn't a saving: it's money that currently slips away, and an instant WhatsApp reply or automatic follow-up can win part of it back.
Tasks that usually save the most
- ✓Answering the same questions over and over on WhatsApp, email or social media.
- ✓Confirming, reminding and rescheduling appointments by hand, one at a time.
- ✓Copying data from forms, emails or PDFs into the CRM or a spreadsheet.
- ✓Chasing quotes that nobody has replied to.
- ✓Building the weekly report by pulling numbers from several tools.
- ✓Filtering out contacts who aren't a fit before spending a call on them.
What to do with the result
If the annual saving is small, automation probably isn't worth it yet, and it's better to know that before spending money.
If the number matters, don't try to automate everything at once. Pick the task that eats the most hours, run it as a 4 to 6 week pilot and measure hours before and after. With real data, the next decision is easy.
In the free audit we go through your processes one by one and replace these estimates with your own numbers: what to automate first, what it costs and how quickly it pays back.
Services that save the most time
Guides for the next step
Frequently asked questions
How reliable is the result?
It's as reliable as the numbers you enter. The formula is simple and explained on this page, with no hidden multipliers. By default it assumes only 30% of repetitive work gets automated, so the figure isn't inflated. For a firm number someone has to look at the actual processes, which is what we do in the free audit.
What hourly cost should I use?
The full cost to the business, not take-home pay. A quick way to work it out: what that person costs per year (gross salary plus employer contributions) divided by the hours they work per year, usually around 1,700 to 1,800 for a full-time role. If you, the owner, do some of these tasks, value your hour at least as high: it's time you're not spending on sales.
Is the data I enter stored?
No. The calculation runs in your browser and nothing is sent to any server. Try as many scenarios as you like.
How much does it cost to automate these tasks?
It depends on how many tools need connecting and how custom the process is. A simple automation built with tools like Make or n8n costs far less than a custom CRM with AI. That's why we don't quote fixed prices before seeing the case: the audit gives you a specific figure, and this calculator tells you how quickly it pays back.
Which tasks shouldn't be automated?
Ones that change every time, ones that need careful human judgement (a serious complaint, a negotiation), and ones done so rarely that automating them would cost more than doing them by hand. Rule of thumb: automate what's repetitive and frequent, and leave what needs judgement to people.
Put real numbers on your case
In a free audit we review your processes and tell you what to automate first, what it costs and how much time it gives back.
How many hours would automating this give back? Run the numbers with your own figures. Open the savings calculator